REFERENCES

To all companies that need to develop their business from an organisational, product, or market perspective

"I have been working with BACKSTROM iMPACT and Christel Bäckström since 2018. I can highly recommend her to any company that needs to develop its business from an organisational, product, or market perspective. Christel is an incredibly efficient and intelligent business developer. She has the ability to see both the big picture and the details, and she can translate that into the right processes and activities. With her courage to take calculated risks, combined with her analytical skills and knowledge of strategic development, as well as her experience in establishing new collaborations, she has been a strong support for me as a CEO and for the entire management team. Thank you, Christel!"

- Carina Halvord, VD Universeum

Are you looking to develop a dynamic and cohesive organisation?

"Film i Väst works long-term with structured environmental analysis and strategic planning to address future challenges. To meet these challenges, and more importantly, to seize opportunities, everyone in the organisation needs to be involved and work towards the same goals. Employee engagement is a

crucial component of this process. To ensure and create conditions for developmental employee engagement, we have received support and assistance from Christel Bäckström at Backstrom Impact and Christian Sandblom at Sandblom & Co. If you want to create a dynamic and cohesive organisation, I highly recommend these two!"

- Mikael Fellenius, VD Film i Väst

Structured, concise and

with a smile

"‘Interesting, good repetition, and new perspectives on previously considered ideas’ were some of the comments received immediately after the lecture. The task given to BACKSTROM iMPACT was to help individuals within municipal adult education improve communication with businesses and the private sector—within just one hour of a digital lecture! And Christel succeeded. Structured, concise, and delivered with a smile, she managed to provide the right balance of repetition and new insights, inspiring all attendees to reassess the rhetoric in their own communication."

- Margareta ”Maggie” Näsmark, Projektledare Nätverk Westum